The Buying Layerfor Creator Media
Creator inventory is spread across thousands of independent channels, each with its own rates, terms, and reporting. Egency puts one buying layer on top of it — plan, price, transact, and measure in a single console.
50k+
Live-Streamers
20k+
Clippers
5k+
Discord Servers
93%+
NPS
96%
Avg. Brand Sentiment Increase
Platform figures, Q3 2026. Counts include connected Kick, Twitch, YouTube, and Discord communities.
Already buying on..
Four ways to buy
Pick how you want to buy. Every buy type runs on the same plan, contract, and reporting layer.
- 01
SideCLIP
Your brand in viral clips.
Short-form clips from creator streams and your own content, posted to creator accounts and the Egency clip network.
- PRICING
- PAY PER THOUSAND VIEWS (CPM)
- CHANNELS
- TIKTOK · INSTAGRAM · YOUTUBE SHORTS
- 02
SideKICK
Your ad inside live streams.
Contextually triggered companion ads (Presence, Desires, Moments) rendered on-stream. Creators opt in; no per-ad action needed.
- PRICING
- PAY PER THOUSAND VIEWS (CPM)
- CHANNELS
- TWITCH · YOUTUBE · KICK
- 03
SideQUEST
Creators pitch your product live.
A live shoutout, demo, or sponsored segment from creators you approve. Creators accept your brief before you are charged.
- PRICING
- PAY A COST PER VIEW (CPV), PER PITCH
- CHANNELS
- TWITCH · YOUTUBE · KICK
- 04
SideBAR
Your brand inside Discord communities.
Sponsored posts, channels, and events inside vetted gaming Discord servers. Server owners accept your placement before it runs.
- PRICING
- FLAT RATE PER COMMUNITY, PER POST OR PER MONTH
- CHANNELS
- DISCORD
Go from idea to launch in minutes
Reduce operational workload by 90% per campaign and focus on strategy instead.
BEFORE (MONTHS)
6 MANUAL STEPS
- 01Creator Strategy
- 02Sourcing and Outreach
- 03Negotiation
- 04Contracting
- 05Approvals
- 06Launch
AFTER (MINUTES)
2 STEPS
- Creator Strategy
- Launch
90%
less operational workload per campaign
- Instantly allocate budgets across hundreds of Creators
- Automate delivery with Brand fit approvals, shipping, and built-in tracking
- Monitor and measure full-funnel performance
Who is on the platform
A sample of the streamers, servers, and clippers taking buys today.
Northbridge
@northbridge · Kick
- Followers
- 1.2M
Vela
@vela · Twitch
- Followers
- 840K
Halcyon Tactical
@halcyon · Kick
- Followers
- 612K
Emberline
@emberline · Twitch
- Followers
- 480K
Nightwatch
@nightwatch · Kick
- Followers
- 350K
Solstice
@solstice · YouTube
- Followers
- 290K
Redline
@redline · Kick
- Followers
- 240K
Driftwood
@driftwood · Twitch
- Followers
- 190K
Palewave
@palewave · Kick
- Followers
- 160K
Wrenlight
@wrenlight · Twitch
- Followers
- 140K
Profile photos are placeholders — drop the real avatars in when you have rights cleared.
Case studies
Five campaigns run end to end on Egency.
01SIDECLIP
Northwind
Launched a handset refresh with 140 clippers across TikTok and Shorts, all briefed and paid through one order.
- 38MVIEWS
- $4.10CPM
- 9 daysFLIGHT
02SIDEKICKVantera
Ran companion ads across 320 live channels, weighted to FPS audiences in NA evening hours.
- 11MIMPRESSIONS
- 2.4xROAS
- 96%FILL
03SIDEQUEST
Kestrel
Paid 60 approved streamers to demo the product live, each accepting the brief before going on air.
- 1.8MVIEWS
- 4.9%CTR
- 60PITCHES
04SIDEBAR
Bluepeak
Sponsored channels and events inside 45 vetted gaming Discords for a season-long presence.
- 2.1MMEMBERS
- 74KCLICKS
- 45SERVERS
05MULTI-FORMAT
Meridian
Combined clips, live reads, and Discord placements in a single plan with unified reporting.
- 52MVIEWS
- 3.1xROAS
- 4 wksFLIGHT
PLACEHOLDER RESULTS — SWAP IN REAL CAMPAIGN FIGURES BEFORE LAUNCH.
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